Bibliography

Keller, Thomas K., "Starving to be Politically Correct," NPT Instant Fundraising, lead article in e-zine, May 13, 2010.

Keller, Thomas K., “An Unbearable Burden of Silence,“ NonProfit Times, May 1, 2010, p. 12.

Keller, Thomas K., “Proven Techniques Go Beyond Common Sense to Reality,” Canadian Fundraising & Philanthropy E-News, February 29, 2008.

Keller, Thomas K., “Beyond Common Sense: Market-Proven Tactics for Direct Mail Fundraising,” Nonprofit World, September/October 2007, pp. 12-14 (cover story).

Keller, Tom, “The Leadership Principles of Francis of Assisi,” Spiritual Life, Vol. 48, No. 3., Fall 2002, pp. 131-138.

Keller, Thomas K., “The Dirty Dozen: Twelve Questions Nonprofit Leaders Ask About Direct Mail Fund Raising,” Nonprofit World, May/June 2001.

Keller, Thomas K., “Writing to the Human Heart,” Fund Raising Management, November 2000, pp. 46-48.

Keller, Thomas K., “Clinging to the Script,” Board Member, National Center for Nonprofit Boards, October 2000, pp. 8-9.

Keller, Thomas K., “Direct Mail: Don’t Try to Guess Your Way to Success,” Resource (newsletter of the Community Resource Center), Fall 2000, pp. 1-2.

Keller, Thomas K., “Breaking Free of the Promotional Clutter,” Contributions (newsletter of AFP’s Greater Cincinnati Chapter), Fall 2000, p.3.

Keller, Thomas, “Strict Privacy Laws Put Curb on Marketing,” Cincinnati Business Courier, June 23, 2000, p. 62.

Keller, Thomas K., “Troubled Times for Raising Funds Through Telemarketing,” DM News, April 28, 2000.

Keller, Thomas K., “Potshots at Premium-Driven Mailings,” Nonprofit Council Information Exchange, Direct Marketing Association, Spring 2000, pp. 8 and 9.

Keller, Thomas K., “Avoid Disaster When Asking for Large Gifts,” Nonprofit World, March/April 2000, pp. 11-13.

Keller, Thomas, “The Moral Dilemma – When Guilt Goads the Giving,” NonProfit Times, July 1999, p. 42

Keller, Thomas K., “Direct Mail Qualification of Planned Gift Donors,” Nonprofit Council Information Exchange, Direct Marketing Association, Spring 1999, pp. 1 and 3.

Keller, Thomas K., "Fear of Feelings: Dealing With Emotions in Public Speaking," Nonprofit World, March/April 1999, pp. 32-35.

Keller, Thomas K., “Taking a Tip from an Old Tune: ‘It Ain’t Necessarily So!’” Fund Raising Management, February 1999, pp. 22, 23 & 48.

Keller, Thomas K., "Selecting the Right Type Translates into Cash for Your Cause," Nonprofit World, November/December 1997, pp. 18-19.

Keller, Thomas K., “Lamentations and Letter Writing,” Fund Raising Management, February 1997, 24-26.

Keller, Thomas K., "Getting Personal with Donors, Members, and Clients," Nonprofit World, September/October 1992, pp. 20-23 plus cover.

Keller, Thomas K., "Electronically Tailoring Marketing Messages to Prospects for Association Publications, Services and Membership," A Sharing of Expertise & Excellence: Vol. 9, American Society of Association Executives, Washington, DC, 1991, pp. 420-428.

Keller, Thomas K., "Computerized/Personalized Mail Bridges the Gap Between Marketing Objectives and Prospect Needs," Association Marketing, June 1988, pp. 1-9.

Keller, Thomas K., "The Personal Touch," Association Management, January 1988, pp. 103-108.

Keller, Thomas K., "Getting Bang for the Buck You Spend on Computer-Personalized Mail," Nonprofit Council Information Exchange, Direct Marketing Association, January 1988, pp. 8-9.

Keller, Thomas K., "Computerized Personalization of Membership Development and Fund Raising Campaigns," A Sharing of Expertise & Excellence: Vol. V, American Society of Association Executives, Washington, DC, 1987, pp. 492-499.

Keller, Thomas K., "Seven Times in Seven Paragraphs?" Fund Raising Management, May 1987, pp. 58-64.

Keller, Thomas K., "Double Your Donations with High-Tech Personalization," Nonprofit Executive, February 1987, "Your Share" Section.

Keller, Tom, "6,000,000 Pieces of Very Productive Direct Mail," d/a, (Direct Advertising), third quarter, 1975, pp. 10-16.